Showing Tag: "publishers" (Show all posts)

Who is the most important person in the publishing business?

Posted by Yvonne Barlow on Tuesday, February 28, 2017,

There’s a question many industries ask their interns: “Who’s the most important person in the office?” Many utter what sounds obvious, “The president.” Only to be met with a head shake. “The CEO!” Wrong again. They finally blurt out, “You!” But the questioner often gives a prim all-knowing smile before announcing, “The most important person is the patient/the client/the stakeholder.”

In publishing, the correct answer would be “the reader.”

However readers are us...


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Who are the most important people in publishing?

Posted by Yvonne Barlow on Monday, July 6, 2015,
Most students of publishing would answer say, 'the publisher.'
Ask an author, especially one desperately seeking publication, and they would say, 'the editor.'
Ask the editor, enlightened ones would suggest, 'the author,'; others might point to the sales team and cite 'the marketing director' who pushes sales so that books make a profit.
Everyone of these roles is important - a good author creates a successful story; a good editor is needed to represent the reader and catch sticky plot details, ...
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Booksellers - we want to work with you

Posted by Yvonne Barlow on Tuesday, September 24, 2013,
I often receive calls from customers saying their local bookseller can't or won't order our books. I am always happy to supply direct however I dislike having to explain to a potential customer why they should experience any difficulty with a bookseller. Our books are printed by one of the largest printers in the country. We pay a huge percentage to a distributor to carry our books from printer to book shop. Why should a customer encounter any difficulty?
It all gets down to accounting.
There a...
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An appeal to independent book shops - let's work together

Posted by Yvonne Barlow on Tuesday, June 12, 2012,
Dear Independent Booksellers,
We know you face problems as you try to compete with Amazon, supermarket discounts and the rise of Ebooks.
On the publishing side, small independents also struggle - raising the profile of new works is not easy when our weekend newspapers all review the same high-profile books. Many of us have no money for sales reps never mind publicists and their campaigns.
Like other small publishers, we have some highly praised reads - books that may not be reviewed in our newsp...
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Yvonne Barlow Editor at Hookline Books - where book clubs and readers choose the novels that go to print.

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