Showing Tag: "publishing" (Show all posts)

To the readers who have helped us in the past

Posted by Yvonne Barlow on Thursday, August 31, 2017,

We've realised over the years that most of you don't have the time to read our manuscripts and give us feedback. So we're cutting you some slack - there will be no more annoying emails asking for your thoughts on work we've sent. We're going it alone. However, if you want to stay with us, read with us, help choose the best of the work that crosses into our laptops, then please email us the genre you like and we'll keep you in our decision making loop.

To all those readers who've helped us over...


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Who is the most important person in the publishing business?

Posted by Yvonne Barlow on Tuesday, February 28, 2017,

There’s a question many industries ask their interns: “Who’s the most important person in the office?” Many utter what sounds obvious, “The president.” Only to be met with a head shake. “The CEO!” Wrong again. They finally blurt out, “You!” But the questioner often gives a prim all-knowing smile before announcing, “The most important person is the patient/the client/the stakeholder.”

In publishing, the correct answer would be “the reader.”

However readers are us...


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Who are the most important people in publishing?

Posted by Yvonne Barlow on Monday, July 6, 2015,
Most students of publishing would answer say, 'the publisher.'
Ask an author, especially one desperately seeking publication, and they would say, 'the editor.'
Ask the editor, enlightened ones would suggest, 'the author,'; others might point to the sales team and cite 'the marketing director' who pushes sales so that books make a profit.
Everyone of these roles is important - a good author creates a successful story; a good editor is needed to represent the reader and catch sticky plot details, ...
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Hookline's times - they are a'changing

Posted by Yvonne Barlow on Thursday, October 9, 2014,

Publishing is evolving. When Hookline began, we were on the front line of changes. Lately we have felt as though we are standing still. We love the Hookline process of letting readers find manuscripts worthy of publication. However, it is time to speed up the process – over the years, we have lost out as good writers were snapped up by other publishing houses during our lengthy ten-month, two-stage selection process.

The first thing is to assure you all that book groups will remain an inte...


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Publishing - who is it all for?

Posted by Yvonne Barlow on Thursday, January 3, 2013,
Much is written about how it's the turn of the author, and publishers must take a back seat.
An article in Forbes magazine states: Publishers need to evolve their business models to reflect a new reality and one that is closely aligned to the authors
Self-publishing, author cooperatives, and pay-for-publication imprints are all receiving a massive amount of coverage right now. 
For a small publishing company such as ours, this discussion can make us wonder why we get out of bed. Yes, anyone ca...
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Is it normal for writers to pay toward print costs? ABSOLUTELY NOT!

Posted by Yvonne Barlow on Monday, November 26, 2012,
Do all publishers charge writers to publish their work?
According to some, it is a legitimate part of doing business in today's world, and I've just had a rather heated debate with a publisher who feels that not charging is impossible. 
Hmmm! I have been known for my Polly Anna tendencies, but a work should be accepted because a publisher feels that their investment in editing, typesetting, design, printing and royalty costs will be returned by enough readers purchasing the title. We all make m...

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The return story of print-on-demand

Posted by Yvonne Barlow on Monday, July 2, 2012,
Print-on-demand publishing is a growing segment of today's book market.
For the uninitiated, print-on-demand means that books are printed as they are ordered rather than having a fixed print run of ten, twenty or thirty thousand books. For publishers, not having to commit money and warehousing space to thousands of books means we can take chances on new authors.  
In the early days, print-on-demand technology wasn't great - the text wasn't even and the bindings often fell apart. This is no long...
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Novels - who are they written for?

Posted by Yvonne Barlow on Wednesday, June 20, 2012,
So many unpublished writers are out there diligently working away at plot, character development and writing style. Brown envelopes are mailed to publishing houses and pushed into the reluctant hands of editors, who may only be on a shopping trip to Sainsburys (yes, it happens!) There is a desperation out there. So many writers want their work to be relished by readers.
It's a tough world - lot's of people telling stories while the majority of readers are engaged by a narrow field of best sell...
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Yvonne Barlow Editor at Hookline Books - where book clubs and readers choose the novels that go to print.

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