This is not an existentialist question.
Instead, it refers to us, Hookline Books and how we can have a name, publish new authors and even sell books. The answer lies right here in a piece I wrote for our printer/distributor:
http://marketing.ingramcontent.com/MRKNG/2019/95_13867/index.html

Continue reading ...

It’s easy to feel little when you are a small publisher – going to book fairs and looking at your panel of twenty novels lost in the vast space dominated by the Penguin, Random, Harper Collins, MacMillan, Simon & Schuster and Hachette and all their glossy titles.
Thankfully I belong to the Independent Publisher Conference (IPG), a guild of small, innovative, hard-working publishers who are filled with enthusiastic zeal and wholeheartedly believe that their books have merit with consumers....

Continue reading ...