Covers are the windows to a book. A bad cover can cost a publisher readers. But who decides what makes a good cover?
Authors often have a cover in mind when writing a book. When considering the cover, editors look at demographics and who are the likely readers of a manuscript. Designers, well, they want to make a mark, and good designers like to make a profound mark.
In reality, it is readers who decide a good cover - if it turns them away, it's a bad cover.
So, we've decided our original cover ...
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