There’s a question many industries ask their interns: “Who’s the most important person in the office?” Many utter what sounds obvious, “The president.” Only to be met with a head shake. “The CEO!” Wrong again. They finally blurt out, “You!” But the questioner often gives a prim all-knowing smile before announcing, “The most important person is the patient/the client/the stakeholder.”

In publishing, the correct answer would be “the reader.”

However readers are us...

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Most students of publishing would answer say, 'the publisher.'
Ask an author, especially one desperately seeking publication, and they would say, 'the editor.'
Ask the editor, enlightened ones would suggest, 'the author,'; others might point to the sales team and cite 'the marketing director' who pushes sales so that books make a profit.
Everyone of these roles is important - a good author creates a successful story; a good editor is needed to represent the reader and catch sticky plot details, ...
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Publishing is evolving. When Hookline began, we were on the front line of changes. Lately we have felt as though we are standing still. We love the Hookline process of letting readers find manuscripts worthy of publication. However, it is time to speed up the process – over the years, we have lost out as good writers were snapped up by other publishing houses during our lengthy ten-month, two-stage selection process.

The first thing is to assure you all that book groups will remain an inte...

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Do all publishers charge writers to publish their work?
According to some, it is a legitimate part of doing business in today's world, and I've just had a rather heated debate with a publisher who feels that not charging is impossible. 
Hmmm! I have been known for my Polly Anna tendencies, but a work should be accepted because a publisher feels that their investment in editing, typesetting, design, printing and royalty costs will be returned by enough readers purchasing the title. We all make m...
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Print-on-demand publishing is a growing segment of today's book market.
For the uninitiated, print-on-demand means that books are printed as they are ordered rather than having a fixed print run of ten, twenty or thirty thousand books. For publishers, not having to commit money and warehousing space to thousands of books means we can take chances on new authors.  
In the early days, print-on-demand technology wasn't great - the text wasn't even and the bindings often fell apart. This is no long...
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