There’s a question many industries ask their interns: “Who’s the most important person in the office?” Many utter what sounds obvious, “The president.” Only to be met with a head shake. “The CEO!” Wrong again. They finally blurt out, “You!” But the questioner often gives a prim all-knowing smile before announcing, “The most important person is the patient/the client/the stakeholder.”

In publishing, the correct answer would be “the reader.”

However readers are us...


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