When it comes to book covers everyone has an opinion. Some look at the design, professionals look at the techniques involved, readers look for clues to the story.
Personally, the simpler the better has huge appeal. I dislike peering through swashes of colour for a subtle hint of appeal. 
Which is why the cover of Hookline's A Young Woman's Guide to Carrying On is one of my favourites. And, at book fairs, I have seen women pick it out from among all the other books on our shelves. It's simplicit...
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