It used to be that reviews were limited to the literary pages of our weekend newspapers. The books were often put forward by publicists, and the reviews were written by editor-appointed experts.
Then came Amazon!
Amazon allowed us all to be reviewers, and we loved it. Giving us the opportunity to rate the books we bought made us feel close to this company - the website was ours, we were contributing to it. Of course, some authors tried to create fake reviews, pumping up their book's assets. And...
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